Hi, I am Serena!

I am a User Experience and Interface Designer currently based in Zürich.

I believe in equal rights and opportunities, thus to cooperate with companies and individuals for a user-centred digitalisation means to me to contribute to equal access to services, information, and education.

Photo portrait_Serena


Italian, I grew up in a family with a special bond with Art throughout all of its forms, and surrounded by natural and anthropomorphic beauty. I have been always curious, a hungry reader and traveler, with a high interest in technology and behaviour.

I have a background in:
• Cultural and Environmental Heritage, where I learned above all the importance of Aesthetic and context in ideation;
• Travel Design, where I mastered the user and market research to design user-tailored travel experiences.
• Sales, where I developed my soft skills and customer experience, having the customer at the centre of the journey;
• User Experience, Interaction and Interface Design, where I can finally cooperate in the digitalisation, and therefore to inclusion, equal access to services, information, and education too. 

A bit more

I spend a lot of my free time outdoor skiing and hiking, but also exploring cities’corners, and tasting opportunities!



I travel as much as I can. All the places I visited so far enriched me, but I feel a special bond with one in particular: Japan.

Last readings

There is always a good book to read around me. Always more than one to be honest.

The ones below are of course focused on my career, and I can reccomend them to understand a bit more about the fabulous world of Design.

Thanks for visiting,  
If you want to start a discussion or to reach me 
for a job opportunity, please 
contact me here: serenatomassetti001@gmail.com