What & why

Pavot is a single-handled business that sells natural, handmade soaps. The client, the funder and soap maker, needed a website both to gain visibility and increase the sales.

For Pavot I designed a brand new, mobile first e-commerce for handmade, 100% natural, and beautiful soaps.

My role

Identification of the problem.
User research.
Feature ideation.
Workflow.
Sketches.
Low Fidelity prototype, iterate.
Style guide, Pattern library and accessibility standards.
Content.
High Fidelity prototype.
Usability test and iterate.

Design tools

Design process

1• Research

Client’s needs & goals

The owner of Pavot is not only a single handed entrepreneur, but also the artisan and designer of the soaps she sells locally. She normally does it through word of mouth, but she desires as well a digital “show room” to gain more loyal customers and to increase her sales.

Digital show room to increase visibility and to reach more customers;
Online shop to increase sales;
Create a tighter relationship with the customers through the newsletters.

User Persona

Adel contributes to sustainability taking responsible choices also when it is time to self’-treat. She found the online shop of Pavot while browsing with her mobile and started her customer journey.

2• Define

Brand philosophy

Artisanal, natural, vegan, local, clean.

100% natural, vegan soaps for anyone looking for self wellness in harmony with the nature.
Pavot

Competitive analysis

Competitive analysis	Lush.ch	iHerb	Etsy
Search bar	Yes	Yes	Yes
Add favorites	Yes, but then are findable only after login	No	Yes, need access
Product suggestion	No	Yes	No
Continue shopping	Yes	No	Yes
Create account	Yes	Yes	Yes
Guest checkout	Yes	No	Yes
Reviews	Yes	Yes	Yes
Order history	Yes	Yes	Yes
Apple pay	No	Yes	Yes

Competitive Analysis

3• Ideate

Features ideation for Pavot

Product categories;
Product search;
Product suggestion;
Product details;
Product reviews;
Add product to favorites;
Login/Sign up or
Checkout as a guest;
Account;
Order history;
Help & contacts.

User flow

Sitemap

Design Decisions

When the user lands to the Pavot homepage can:

Search using the search bar. Autocomplete, predictive text.
Add product to favorites: this action is possible also if not logged. The favorites are stored in cookies;
Add products in basket: here the user is asked to login or to sign up/ continue as a guest. The “continue as a guest” feature is the reason for allowing the users to save products in “favorites” without signing in.