Researching and designing for useful, usable, accessible products.

👋 Hi there, I’m Serena

I am a User Experience Researcher & Designer currently based in Zürich.

What I do

in a nutshell

I identify business goals, discover customers’ challenges and needs, and design and test solutions that meet business goals and users’ needs.

📐 Design portfolio

Case studies


As UX Designer for iptiQ in the insurance industry, my role involved the research and the design of the new…

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Snapshots 👀

A mix of past works, design tasks, and experiments.

  • Design for filtering segmentation. Tablet size.

About Me

I believe in equal rights and opportunities. To cooperate with companies and individuals for user-centric digitalisation means to me contributing to equal access to services, information, and education.

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