Hey there, I’m Serena
I am a User Experience Researcher & Designer currently based in Zürich.
UX Research & Design case studies
HEMSÄKER – IKEA household insurance
As UX Designer for iptiQ by SwissRe in the insurtech industry, my role involved the research and the design of a new product of HEMSÄKER, the household insurance branded IKEA and SwissRe.
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Visit Altopiano – Touristic app
Altopiano delle Rocche is a wonderful plateau located in the regional Park Sirente-Velino in Italy. The economy of the plateau is mostly based on tourism thanks to its natural beauty and the presence of two ski resorts. Although the place is well known to the local tourism, the digital offering of the area is not up to date.
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Bar Voce – Digital strategy during COVID-19 pandemic
Due to Covid-19 pandemic, the owners of Bar Voce were looking for a digital solution to prevent its employees to loose time in manually disinfecting the menus, and also allowing their customers to safely browse it.
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Your Home – Real Estate Cross Platform
Your Home.ch is a cross-platforms design for a web app which can be deployed as a market store app or browsed through internet.
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About Me
I believe in equal rights and opportunities, thus to cooperate with companies and individuals for a user-centric digitalisation means to me to contribute to equal access to services, information, and education.
Serena Tomassetti 