Researching and designing for useful, usable, accessible products.
👋 Hi there, I’m Serena
I am a User Experience Researcher & Designer currently based in Zürich.
What I do …
…in a nutshell
I identify business goals, discover customers’ challenges and needs, and design and test solutions that meet business goals and users’ needs.
📐 Design portfolio
A mix of past works, design tasks, and experiments.
I believe in equal rights and opportunities. To cooperate with companies and individuals for user-centric digitalisation means to me contributing to equal access to services, information, and education.